Redefining oral care for the next generation.

Our journey began with a simple question: How can we contribute to a healthier planet while promoting excellent oral health? The answer lies in our revolutionary toothpaste tablets – an eco-friendly alternative to traditional toothpaste that allows you to smile with confidence, knowing you're making a positive impact on the environment.

Through harnessing the latest science and technology we aim to set a new standard in sustainability and wellness for all.


Dr Rhona Eskander,
Dr Simon Chard and
Dr Adarsh Thanki


The bad (and the sad) bit:

Did you know that most toothpastes on the market:

Are still tested on animals and contain ingredients derived from palm oil contributing to deforestation.

Did you also know that

20 Billion

Tubes of toothpaste go into landfill or the ocean each year and by 2050 Ellen MacArthur Foundation predicts there will be more plastic in our oceans than fish in the sea.

PÄRLA is different

Toothpaste should protect people’s smiles – without harming the environment or those who depend upon it. Our plan is to radically transform what we use to clean our teeth. By making one #onesmallchange in what we use to clean our teeth, we can protect the future – for us, for the animals, for the ocean and for our planet. We founded PÄRLA, having learnt a lot about the science behind dental care.

Redefining oral care for the next generation.

Why use a tablet?

Our toothpaste tabs are designed to offer several benefits when compared to conventional toothpaste:

  1. Portability and Travel-Friendly: Toothpaste tablets are compact and lightweight, making them convenient for travel. You don't have to worry about liquid restrictions or the risk of toothpaste leaking in your luggage.
  2. Reduced Plastic Waste: We are uncompromising on our commitment to being 100% plastic free. All our packaging is refillable, composiable or infinitely recyclable.
  3. Precision Dose: Our tablets provide a consistent and precise dosage of all key ingredients. This can help prevent overuse and reduce toothpaste waste, as people often squeeze out more toothpaste than needed from traditional tubes.
  4. Less Mess: Since toothpaste tablets are dry and solid, there's no risk of messy spills or drips. They are a cleaner and more hygienic option.
  5. No Artificial Preservatives: Our toothpaste tablets are formulated without artificial preservatives, flavours, or colours, making them a natural and potentially healthier choice for those concerned about the ingredients in traditional toothpaste.

We believe there are many reasons, some listed here but you tell us, what do you love about your PÄRLA Toothpaste Tabs.