21 September 21

How Toothpaste is Damaging the Planet

The Dangers of Toothpaste

In your lifetime you spend over 82 full days simply brushing your teeth. You go get that killer smile - but at what cost? You may not know that many of the toothpastes that we use harm the planet in more ways than one... 

Animal testing needs to stop

There is NO excuse for animal testing, but many popular toothpaste brands still do so. We’re all guilty of just grabbing any old toothpaste in a shop and not looking into what we are buying. Let’s change this. Animal testing is not ethical or necessary so let’s beat it together! 

We’re so over plastic

1.5 billion. That’s how many toothpaste tubes go to landfill or in the oceans each year! That’s bad, but it gets worse... It takes up to 700 years for the plastic in toothpaste tubes to degrade. Every single toothpaste tube ever used still exists on Earth today. Terrifying, right?

This pollution is damaging habitats and harming wildlife. It’s even entering our food chains (do you want to be eating plastic?)! If we don’t change our ways by 2050, there will be more plastic than fish in the oceans. This is more than enough to convince us to change our ways - is it for you?

Is your smile causing deforestation?

Toothpaste often contains ingredients derived from palm oil. So what? Well, palm oil is actually not very good for the environment.

Acquiring palm oil requires deforestation, which destroys some of the world’s most biodiverse forests. This isn’t great news for the animal kingdom as it destroys the habitats of already endangered species like the orangutan, pygmy elephant and Sumatran rhino.

The Good News

We know you want to take care of your dental hygiene, but we also know you don’t want to harm the planet. That’s where we come in…

We’re vegan, against animal testing and use ingredients that are environmentally conscious. Another thing? PӒRLA is plastic-free - yep, completely and utterly free from plastic. So there’s no reason to not make the change to PӒRLA toothpaste tabs now. Protect the planet and your teeth with PӒRLA.

Give it a go